Marketing Concept Development
What is it?Marketing Concept is internal knowledge about market and target customer groups. It is ongoing process requiring three elements such as: Market research, Product Development and Monitoring System. Focus of market research is to understand your customer. Consumer behavior often described as "black box" and in order to understand and influence "black box" you have to have correct approach. With right market research you will learn a lot about your customers and your product from their perspective. Additional knowledge in what way to develop your product or service is the result. Both Concept and later product development being ongoing processes it is necessary to adopt proper monitoring system which will be open to feedback.
to understand your market and customer on the right we present short list of techniques available for those purposes. Important to keep in mind that good research never limits to one or two techniques, healthy mix is what we advice .
being ongoing process concept development will be appearing on daily bases through out span life of your business. However to give it correct frame and structure is something that we can do with in 7-15 weeks, to develop and setup or in most cases to "fix" a companies’ marketing orientation. However solutions are not there on shelf laying to be picked up, fast fix does not exist we recommend reflective marketing thinking.
Marketing Concept Development requires long term investment. The type of investment is market intelligence asset. This knowledge will be owned and reused within a company on multiple levels.